The Primal Protocol

The Primal Protocol is a one-on-one coaching program for men who are serious about taking back control over their health and their life.

Rooted in ancestral wisdom, Will uses the Primal Protocol to help men reconnect with the strength and clarity their bodies are built for. By returning to primal essentials—real food, natural movement, and deeper connection—men reclaim their vitality and live with greater purpose.

You have a choice—to keep living by default or to step into a more intentional, aligned way of being. This isn’t about chasing perfection; it’s about progress, purpose, and reconnecting with what makes you feel fully alive.

If that’s you, then book a call with Will to get started.

Body Composition Analysis

Start with clarity. The Body Composition Analysis uses the advanced InBody380 scanner to give you a detailed breakdown of your body metrics, including muscle mass, body fat percentage, visceral fat, and more.

This comprehensive assessment provides the clarity you need to make informed decisions about your health and fitness, helping you track progress and adjust your approach with precision.

This analysis is offered at $50 per session, and can be packaged as stand alone or with one-on-one coaching through the Primal Protocol.